David was already developing his ideas for Cinderella by the middle of last year (2009), discussing design idea with John F. Macfarlane and going over story outlines. By September, concluding a series of video diaries which had charted progress on 2009′s E=mc², David gave an early hint as to his intentions, signing off with:

‘That’s the end of my video diary for E=mc² and perhaps, if there’s a good response to this, I’ll see you again next time, which I think is about next December. Thank you for listening’.

You can see the video here: